Testimonials

Brad never misses his mark. His approach is well choreographed and his timing is impeccable. You can count on Brad to do what he says he will do and not just check the box, but expect him to check on you personally too.

One of the first things our agency did - like 16 years ago - was to sign up for the media ratings services Brad's company provided. It was a smart decision and long after Brad and I worked together he was a cheerleader, an encourager, and a resource to me personally.

What more could a CEO ask for from someone?

I have had the pleasure of working with Brad on a number of industry committees over the past 10 years; I also recruited Brad to serve on TVB committees, and to participate in, and assist in the planning of, research- and sales-focused webcasts for local broadcasters. Brad never disappoints; he is sharp and detail-oriented, responds quickly and thoroughly to all requests, and delivers everything he promises - and then some. He is inquisitive by nature and puts this talent to good use for his clients. If you are in the habit of surrounding yourself with smart people, you would be well-served by inviting Brad into your inner circle

Brad has the most brilliant research minds of anyone I've worked with in the industry. He also works extra hard to make sure his customers get the information they need in a timely manner and makes sure it is clear and easy to understand. He constantly strives to serve others and has a great attitude while doing it.

Brad was always the person I turned to when I needed facts to validate an idea—or occasionally tell me that my great idea needed a little more work. His ability to uncover detailed market intelligence is exceptional, even in markets as small as DMA No. 173. More importantly, Brad never simply hands over a pile of numbers and considers the job finished. He turns the information into a clear, polished story that can be presented to a client, a sales team, or a board of directors.

Whenever Brad joined one of my projects, I knew I would receive turnkey, presentation-ready work that considered the audience, the venue, and the business objective. That level of thought and preparation is rare.

Brad is much more than a research and numbers guy. I have always considered him a salesperson hiding inside a researcher's body—although I am not sure he has fully admitted that yet. He understands that data only has value when people can understand it, trust it, and use it to make a decision.

I have tremendous respect for Brad, both professionally and personally. Any organization would be fortunate to have his experience, judgment, curiosity, and ability to make complicated information useful.

It is with great pleasure that I recommend Brad Nimmons. We first met when he was the inaugural chairman of the ABC Research Advisory Board and I was the chairman of the ABC Marketing Advisory Board. He impressed me with his knowledge and leadership. He is not only a market research expert, he's an all-around wonderful person I am proud to have as a colleague and friend.

There are many facets to Brad Nimmons. He is an amazing person, very smart and articulate. Brad can take complicated concepts and re-communicate them in a way that makes them easy to grasp and interpret. He is a real people person and can project his thoughts and emotions masterfully both in a sales environment and in his many on-the-air presentations. He is flush with integrity and eager to both learn new things and share thoughts, challenges, resources, and inspirations. He was a joy to work with.

Brad Nimmons is a thought-leader in the area of Local Television Research. He understands the importance and relevance of research data and applies those skills to the benefit of his colleagues and company. Whether it's corporate staff, station general managers, department heads or even an account executive, Brad shares his knowledge and expertise in a positive and productive manner.

Brad cares about the quality of good research and has helped various research companies in an advisory role, providing extensive input on how they can perform at a higher level to better serve clients.

I have known Brad for a long time. He has been a pleasure to work with. His communication and people skills are excellent. His proven analytical skills develop practical insights that clients can understand.

He maximizes internal partnerships with key sales and marketing contacts to share challenges and advise with appropriate solutions. He builds stories using research to address advertising challenges, client goals and brand positioning objectives.

His knowledge will help increase your overall marketing effectiveness Brad is much more than a research and numbers guy. I have always considered him a salesperson hiding inside a researcher's body—although I am not sure he has fully admitted that yet. He understands that data only has value when people can understand it, trust it, and use it to make a decision.

Brad has been a pleasure to work with as we continue to partner through challenging, yet exciting times in the television industry. Brad is bright, articulate, and can be relied upon to be the "voice of reason". I would recommend him for any organization that is looking for a high caliber person for their team.

Brad's true talent is in his ability to communicate ideas clearly and with passion. He is a fountain of knowledge and incredibly talented in his research capabilities.

I was fortunate to be trained by Brad on various research programs and processes. As a trainer Brad is very patient, personable, and informative. Brad has repeatedly gone above and beyond what was expected and is always willing to lend a helping hand, even when his plate is already full.

I highly recommend Brad for any path he chooses to follow, as I am positive he will shine wherever he goes

Brad is an outstanding researcher and has a passion for helping sellers use data to advance the sales cycle. His knowledge and skills in TV ratings, online metrics and demography make him a key attribute to any media organization. He has led focus groups, presented research concepts to MBA classes and developed training materials to reinforce data concepts. He is highly organized, expert at PowerPoint and many sales training tools. His easy going manner and dedication make him a pleasure to work with. He has supported many C-level initiatives and media acquisitions as needed with total confidence.

I first worked with Brad as a client during his tenure as an Account Executive with the Nielsen Company. He demonstrated a high level of customer service, proactive offerings of solutions and pragmatic approaches to our issues and concerns. His vast knowledge and understanding of the media industry has been a valuable asset to all he has worked for and with, myself included. Even with his busy and demanding schedule, he is also a caring, family man and friend.